Medline ran a campaign on care standardization that included articles, emails, and ads. The purpose was to generate marketing qualified leads for our standardization program, the Skin Health Solution. This article helped our audience understand the benefits of standardizing care through their product formulary.
This article was one of the best-performing Consumer Bank articles of 2025. It compares the features and benefits of savings accounts and money market accounts. During the month it launched, it garnered more than 34,000 impressions and 224 visits.
This blog post for LubeZone was designed to outperform a competitor who was using a similar piece to generate significant organic traffic from the keyword phrases “truck stop guide,” “truck stop safety,” and “truck stop tricks.” The post achieved the objective, ranking first for all these keyphrases and snagging a featured snippet.
The Loupe is a luxury jewelry boutique who had previously rejected the work of two other content writers. They were on the verge of cancelling their contract with my agency when I submitted this blog post. They quickly approved the copy, and we retained them as a client until I left the agency.
Standardized medicine presents a significant business opportunity for Medline. They have several products that are designed to standardize care and reduce costs for health systems. However, some caregivers see it as “cookie cutter medicine.” This article makes the argument that standardized care still leaves room for clinicians to use their best judgment to personalize care when it’s appropriate. Given our business focus on standardization, the topic required a delicate, nuanced approach.
