This product page was part of a major overhaul to over 30 pages on the Skin Health domain. The purpose of the update was to implement mobile-friendly module templates and make the domain easier to navigate. I advocated for a new SEO strategy on product and product category pages. This approach resulted in this page ranking on page one of SERPs for our targeted keyphrase, as well as accruing several other rankings that improved the visibility of the page.
I was tasked with updating this product page. The original page featured the standard copy from the manufacturer, which needed to be updated to make the page more competitive in organic search. The update resulted in a 199% increase in revenue in December 2022 compared to the same month from the previous year.
This product page is part of the Skin Health domain update. It’s ranking for 44 keyword phrases, including 41 non-branded keywords, and attracting an average of 153 visitors per month.
Slow-to-heal, chronic wounds represent a significant business opportunity for Medline. This informational page is designed to:
Get potential customers on our site who are searching for information on chronic wounds.
Demonstrate our expertise on this topic.
Build trust and authority with the domain’s target audience of wound care nurses.
Drive traffic to linked product pages.
It’s currently ranking for 20 keyword phrases.